Challenge:
A leading casino faced fluctuating revenue due to inconsistent customer spend patterns and a lack of data-driven promotional strategies.
Solution:
With over 16 years of industry experience, Lidiya analysed large datasets to uncover customer behaviour trends, pinpoint peak and low-spend periods, and enhance player engagement strategies. She developed predictive models to better target promotions and loyalty rewards, optimising profitability.
Outcome:
The casino achieved a 16% increase in monthly revenue, consistent customer engagement, and a refined approach to marketing spend, reducing costs by 10%.